I took Motorway’s bold yellow brand onto the streets and the London Underground. The activation combined distinctive wrapped street hubs, bright digital screens, and an animated digiwall bursting with celebratory confetti — bringing energy, movement, and recognition to the brand’s message of simple car selling.

The campaign’s clean layouts, punchy copy, and dynamic motion stood out across busy commuter routes and celebrated Motorway’s success — and made sure drivers everywhere took notice.